Permanent Signage

Exterior Signage and Promotion|

The all year round usage of Trentham Racecourse for race days and also non racing functions offers significant value in exterior signage and promotion.
There are a good range of options for positions, sign size and impact, to suit all needs and preferences. The table on the final page provides costs for all options, and the photo page provides some idea of how the options look. Before making any final decisions, we would welcome you making a final visit to Trentham Gardens to make sure you have the site that really suits your company best.
In each of these areas we would of course work closely with your marketing people to ensure the correct positions and presentation of brands and logos.

Permanent On-course Signage

Permanent on-course signage is available on annual lease, and of course they are highly visible on all race days held at Trentham Gardens each season. This includes the magnificent Wellington Cup Day, when your sign becomes as prominent as any Wellington City billboard to the estimated 23,000 people attending.

Our permanent sign spaces fall into three categories:

1.1 Back straight signage

These signs are designed to provide maximum presence for both on-course crowds and television exposure. They are strategically placed along the back straight of the course, from the main race start points where the cameras focus for a length period of time, and round the final turn of the racecourse, where they come sharply into view when the horses turn for home.
 
These signs provide an excellent platform to promote your company.

These signs can be leased to prominently display company names and logos. Current companies with leases on back straight signs include TRAX Bar & Café, Capital City Ford, Smokefree, Programmed Maintenance, Gillies Group, ZM, Selaks, Karori Wildlife Sanctuary, Expressions, Cadbury, The Dominion Post & The New Dowse.

1.2 Forecourt signage

Signs in this area are much more prominent to the attending public - they cannot be missed by anyone attending the race day, and when you consider the 30,000 people attending over Cup Week, you have a very effective and valuable billboard of City proportions.

A sign can be placed on the existing sign area, or again if you have a preference for another spot, we would be happy to discuss this with you.

1.3 Entrance/Exit signage

The main course entrance features a large sign which is available for leasing and signwriting. This placement catches the eye of the race day customers both on entering and leaving the racecourse.
Temporary Race Day Signage

A prominent option for race days, these signs are placed directly adjacent to the winning post, and obviously are in clear focus for all watching the race day from both on-course and off-course (by TV) vantage points

For further information, please contact:
Michelle Baré
Sponsorship & Promotions Manager
0800 TRENTHAM
0274 301 510
races@trentham.co.nz